McCafferty AdvertisingMar 21, 20191 minSign of Spring in LouisvilleNew Brightside billboard we just created is up on I-71 before the 64/71 split into town. If Mother Nature cooperates, 100 yards after the...
McCafferty AdvertisingNov 16, 20182 minARE YOU READY FOR THE HOLIDAY SALES SEASON? 5 Steps to prepare for the Holiday Season The holiday season is upon us. As a business owner, that means time is of the essence. With...
McCafferty AdvertisingOct 31, 20182 minWhy would I hire a marketing consultant? I am a marketing consultant, so of course, I think you should hire a marketing consultant. I have over 40 years of experience helping...
McCafferty AdvertisingOct 25, 20184 minExperience fall colors in the great outdoors along with some great outdoor advertising! The great outdoors makes me think about great outdoor advertising, and that makes me think of my ebook. There is a story I share in my...
McCafferty AdvertisingOct 16, 20182 minMystery caller on line one… What’s your Customer’s experience really like?So you just spent months working with your advertising agency to develop new product brochures, a great website and a very creative...
McCafferty AdvertisingSep 26, 20181 minLocalization is as important in print marketing as it is in digitalWe’re seeing an increase in the importance of personalization in marketing especially in digital channels. Being local and granular can...
McCafferty AdvertisingSep 18, 20182 min5 Tips to increase your Facebook likesGetting more likes on Facebook means that you’re getting the positive attention you need and the engagement you want in support of the...
McCafferty AdvertisingSep 12, 20182 minIf you don’t audit your digital marketing today, how will you strategize for tomorrow?Digital communication has expanded tremendously and as a result; more organizations are recognizing its importance within the marketing...
McCafferty AdvertisingSep 6, 20182 min3 Important things that may be missing from your digital marketing When considering digital marketing many of my clients have difficulty stepping back and seeing important things that may be missing....
McCafferty AdvertisingAug 30, 20181 minNew Hall Paving Folder DesignThis versatile folder provides additional information about Hall Paving inside of the cover and can be used for delivering estimates,...
McCafferty AdvertisingAug 23, 20183 min5 Print marketing tips you may not have consideredNot everyone is as deeply involved in social media as we all assume they may be. There is still a place for print marketing in your...
McCafferty AdvertisingAug 16, 20181 minWhy Children and Marketing Professionals ask, Why?Why is the sky blue? Why is water wet? Why are Brussel Sprouts yucky? If you’re a parent you know that kids ask why about a thousand...
McCafferty AdvertisingAug 8, 20181 minGood, fast or cheap, pick twoThe advertising industry has a time-honored saying that still rings-true today. It goes, “good, fast or cheap, pick two”. Experienced...
McCafferty AdvertisingJul 30, 20182 minYour marketing message… Now that’s worth repeatingIf you’ve shared your marketing message once, and it was worth hearing, don’t be shy about sharing it again. Redundancy is not a failing....
McCafferty AdvertisingJul 24, 20181 minUpdate your Google Business listing to increase revenueUpdating your Google Business listing to include all of your pertinent site information can have many positive effects for your business....
McCafferty AdvertisingMay 29, 20182 minSkilled nursing & rehab facilities require multiple marketing messages to multiple audiencesSkilled nursing and rehab facilities require multiple marketing messages to multiple audiences McCafferty Advertising has over 35 years...
McCafferty AdvertisingMay 22, 20182 minDischarge planners are an important audience for your nursing home marketingWhen marketing your nursing home you need to address the needs and desires of the family (usually the adult daughter) and the patient in...
McCafferty AdvertisingMay 15, 20181 minStories about home make your facility feel like homeWe all have a place we call home. It’s where our real lives outside of work unfold. We all have countless stories about family and...
McCafferty AdvertisingApr 26, 20181 minMarketing for your law firm should work as hard as you doStudies show that at medium to large sized law firms in the US attorneys work an average of 66 hours per week. That’s an average, which...
McCafferty AdvertisingApr 17, 20181 minThrowing money away on your law firm's marketing budget? Maybe it's time for an audit.From time-to-time it’s good to take a hard objective look at your marketing efforts to see what’s working and what’s not. If you’re...