McCafferty Advertising
Sign of Spring in Louisville
New Brightside billboard we just created is up on I-71 before the 64/71 split into town. If Mother Nature cooperates, 100 yards after the...
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McCafferty Advertising
- Nov 16, 2018
- 2 min
ARE YOU READY FOR THE HOLIDAY SALES SEASON?
5 Steps to prepare for the Holiday Season The holiday season is upon us. As a business owner, that means time is of the essence. With...
McCafferty Advertising
- Oct 31, 2018
- 2 min
Why would I hire a marketing consultant?
I am a marketing consultant, so of course, I think you should hire a marketing consultant. I have over 40 years of experience helping...
McCafferty Advertising
- Oct 25, 2018
- 4 min
Experience fall colors in the great outdoors along with some great outdoor advertising!
The great outdoors makes me think about great outdoor advertising, and that makes me think of my ebook. There is a story I share in my...
McCafferty Advertising
- Oct 16, 2018
- 2 min
Mystery caller on line one… What’s your Customer’s experience really like?
So you just spent months working with your advertising agency to develop new product brochures, a great website and a very creative...
McCafferty Advertising
- Sep 26, 2018
- 1 min
Localization is as important in print marketing as it is in digital
We’re seeing an increase in the importance of personalization in marketing especially in digital channels. Being local and granular can...
McCafferty Advertising
- Sep 18, 2018
- 2 min
5 Tips to increase your Facebook likes
Getting more likes on Facebook means that you’re getting the positive attention you need and the engagement you want in support of the...
McCafferty Advertising
- Sep 12, 2018
- 2 min
If you don’t audit your digital marketing today, how will you strategize for tomorrow?
Digital communication has expanded tremendously and as a result; more organizations are recognizing its importance within the marketing...
McCafferty Advertising
- Sep 6, 2018
- 2 min
3 Important things that may be missing from your digital marketing
When considering digital marketing many of my clients have difficulty stepping back and seeing important things that may be missing....
McCafferty Advertising
- Aug 30, 2018
- 1 min
New Hall Paving Folder Design
This versatile folder provides additional information about Hall Paving inside of the cover and can be used for delivering estimates,...
McCafferty Advertising
- Aug 23, 2018
- 3 min
5 Print marketing tips you may not have considered
Not everyone is as deeply involved in social media as we all assume they may be. There is still a place for print marketing in your...
McCafferty Advertising
- Aug 16, 2018
- 1 min
Why Children and Marketing Professionals ask, Why?
Why is the sky blue? Why is water wet? Why are Brussel Sprouts yucky? If you’re a parent you know that kids ask why about a thousand...
McCafferty Advertising
- Aug 8, 2018
- 1 min
Good, fast or cheap, pick two
The advertising industry has a time-honored saying that still rings-true today. It goes, “good, fast or cheap, pick two”. Experienced...
McCafferty Advertising
- Jul 30, 2018
- 2 min
Your marketing message… Now that’s worth repeating
If you’ve shared your marketing message once, and it was worth hearing, don’t be shy about sharing it again. Redundancy is not a failing....
McCafferty Advertising
- Jul 24, 2018
- 1 min
Update your Google Business listing to increase revenue
Updating your Google Business listing to include all of your pertinent site information can have many positive effects for your business....
McCafferty Advertising
- May 29, 2018
- 2 min
Skilled nursing & rehab facilities require multiple marketing messages to multiple audiences
Skilled nursing and rehab facilities require multiple marketing messages to multiple audiences McCafferty Advertising has over 35 years...
McCafferty Advertising
- May 22, 2018
- 2 min
Discharge planners are an important audience for your nursing home marketing
When marketing your nursing home you need to address the needs and desires of the family (usually the adult daughter) and the patient in...
McCafferty Advertising
- May 15, 2018
- 1 min
Stories about home make your facility feel like home
We all have a place we call home. It’s where our real lives outside of work unfold. We all have countless stories about family and...
McCafferty Advertising
- Apr 26, 2018
- 1 min
Marketing for your law firm should work as hard as you do
Studies show that at medium to large sized law firms in the US attorneys work an average of 66 hours per week. That’s an average, which...
McCafferty Advertising
- Apr 17, 2018
- 1 min
Throwing money away on your law firm's marketing budget? Maybe it's time for an audit.
From time-to-time it’s good to take a hard objective look at your marketing efforts to see what’s working and what’s not. If you’re...