
Discharge planners are an important audience for your nursing home marketing
When marketing your nursing home you need to address the needs and desires of the family (usually the adult daughter) and the patient in your marketing message, However, one of the frequently overlooked audiences to consider is the discharge planner. Discharge planners are very busy people and their job is to get more patients out of the hospital and into the appropriate after care, whether that be home care or in a rehab/skilled facility, as determined by the physician. When