When marketing your nursing home you need to address the needs and desires of the family (usually the adult daughter) and the patient in your marketing message, However, one of the frequently overlooked audiences to consider is the discharge planner. Discharge planners are very busy people and their job is to get more patients out of the hospital and into the appropriate after care, whether that be home care or in a rehab/skilled facility, as determined by the physician. When

We all have a place we call home. It’s where our real lives outside of work unfold. We all have countless stories about family and friends that make our experience of home meaningful to each of us. These are the stories that make our homes feel like… Well, home. Stories are powerful reminders of the things we love and value and they communicate this love and these values to others when we share them. This is why you should take efforts to know the stories of your residents an