From time-to-time it’s good to take a hard objective look at your marketing efforts to see what’s working and what’s not. If you’re currently working with a marketing or advertising agency, depending on the nature of your relationship, you may want to work with a third party to audit your marketing efforts. This is not to suggest that your current agency is doing something wrong, or that you can’t audit your own marketing, the problem is that as creators of marketing campaign

Seeking professional legal advice is smart. The same is true of marketing. With over 40 years of professional marketing experience and a specialized focus on personal injury law firms, McCafferty Advertising has the proven track record of results you need to take your firm to the next level. When someone needs legal advice, attorneys will recommend seeking the advise of a qualified legal professional. The same is true when you’re in need of marketing direction. You should con

There are only so many hours in a day and the bulk of that time needs to be spent practicing law to keep your firm on solid ground. In order for your marketing to be successful there are a number of functions that fall into the “must do” category. There are many things you can do to enhance your firm’s marketing, but for the purposes of this article we are going to focus on the core of what needs to be done so you can evaluate your ability to market against the time you might

When a personal injury attorney is developing a mass tort case, they need to pull people into a conversation about the case who have first-hand experience. The people who will act as mass tort plaintiffs will have to meet all of the criteria the lawyer is looking for to build a solid case that could take a long time to resolve. Finding people that meet all of these criteria can be like finding a needle in a haystack. Attorneys must find ways to target and locate the right ind