McCafferty Advertising
ARE YOU READY FOR THE HOLIDAY SALES SEASON?
5 Steps to prepare for the Holiday Season The holiday season is upon us. As a business owner, that means time is of the essence. With...
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McCafferty Advertising
- Oct 31, 2018
- 2 min
Why would I hire a marketing consultant?
I am a marketing consultant, so of course, I think you should hire a marketing consultant. I have over 40 years of experience helping...
McCafferty Advertising
- Oct 25, 2018
- 4 min
Experience fall colors in the great outdoors along with some great outdoor advertising!
The great outdoors makes me think about great outdoor advertising, and that makes me think of my ebook. There is a story I share in my...
McCafferty Advertising
- Oct 16, 2018
- 2 min
Mystery caller on line one… What’s your Customer’s experience really like?
So you just spent months working with your advertising agency to develop new product brochures, a great website and a very creative...
McCafferty Advertising
- Sep 26, 2018
- 1 min
Localization is as important in print marketing as it is in digital
We’re seeing an increase in the importance of personalization in marketing especially in digital channels. Being local and granular can...
McCafferty Advertising
- Sep 18, 2018
- 2 min
5 Tips to increase your Facebook likes
Getting more likes on Facebook means that you’re getting the positive attention you need and the engagement you want in support of the...
McCafferty Advertising
- Sep 12, 2018
- 2 min
If you don’t audit your digital marketing today, how will you strategize for tomorrow?
Digital communication has expanded tremendously and as a result; more organizations are recognizing its importance within the marketing...
McCafferty Advertising
- Sep 6, 2018
- 2 min
3 Important things that may be missing from your digital marketing
When considering digital marketing many of my clients have difficulty stepping back and seeing important things that may be missing....
McCafferty Advertising
- Aug 30, 2018
- 1 min
New Hall Paving Folder Design
This versatile folder provides additional information about Hall Paving inside of the cover and can be used for delivering estimates,...
McCafferty Advertising
- Aug 23, 2018
- 3 min
5 Print marketing tips you may not have considered
Not everyone is as deeply involved in social media as we all assume they may be. There is still a place for print marketing in your...
McCafferty Advertising
- Aug 16, 2018
- 1 min
Why Children and Marketing Professionals ask, Why?
Why is the sky blue? Why is water wet? Why are Brussel Sprouts yucky? If you’re a parent you know that kids ask why about a thousand...
McCafferty Advertising
- Aug 8, 2018
- 1 min
Good, fast or cheap, pick two
The advertising industry has a time-honored saying that still rings-true today. It goes, “good, fast or cheap, pick two”. Experienced...
McCafferty Advertising
- Jul 30, 2018
- 2 min
Your marketing message… Now that’s worth repeating
If you’ve shared your marketing message once, and it was worth hearing, don’t be shy about sharing it again. Redundancy is not a failing....
McCafferty Advertising
- Jul 24, 2018
- 1 min
Update your Google Business listing to increase revenue
Updating your Google Business listing to include all of your pertinent site information can have many positive effects for your business....
McCafferty Advertising
- Apr 26, 2018
- 1 min
Marketing for your law firm should work as hard as you do
Studies show that at medium to large sized law firms in the US attorneys work an average of 66 hours per week. That’s an average, which...
McCafferty Advertising
- Mar 27, 2018
- 2 min
Not just digital, not just traditional, integrated marketing wins the clients
Integrated marketing is a holistic approach to communication in marketing. It's ensures consistency in your marketing both online and...
McCafferty Advertising
- Mar 14, 2018
- 2 min
Could your brand use a guide to ensure consistency?
As a marketing professional, you have worked side-by-side with your advertising agency and design resources to develop a brand with a...
McCafferty Advertising
- Mar 13, 2018
- 1 min
What is the Intelligent Marketing System?
Intelligent Marketing is the system I have developed over the past 40 years in the advertising trenches. It is the fundamental...
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