So you just spent months working with your advertising agency to develop new product brochures, a great website and a very creative advertising campaign. Of course you include the company phone number and website address on all of these marketing pieces. But have you ever called that number yourself? Be the mystery caller on the other end of the line to understand your customers’ experience. Better yet, have someone unfamiliar with your product or service call for information

We’re seeing an increase in the importance of personalization in marketing especially in digital channels. Being local and granular can raise the effectiveness of your marketing efforts online. However, it’s necessary to personalize your printed marketing materials too, and it can be just as effective. I’m not just talking about putting a marketing target’s name on an envelope either. There are techniques for print localization you can use to create your printed marketing mes

Getting more likes on Facebook means that you’re getting the positive attention you need and the engagement you want in support of the messaging you hope will reach the audiences you are attracting. You may have products or services to sell, or a point-of view you wish to communicate, and Facebook likes help to qualify your messaging and to attract new and more deeply engaged users. Get the likes your content deserves using some of the 5 tips below: 1. Email existing prospect

Digital communication has expanded tremendously and as a result; more organizations are recognizing its importance within the marketing mix. In order to develop strategies and to allocate resources, business leaders need to understand the effectiveness of their existing digital initiatives. After all, how will you get to where you want to go without knowing where you are right now? Conducting a digital audit – a study of your brand’s digital presence across some key areas is

This versatile folder provides additional information about Hall Paving inside of the cover and can be used for delivering estimates, parking lot evaluations and more. Learn more about how to build marketing campaigns that get results and drive growth #LouisvilleAdvertising #LouisvilleMarketing #MarketingConsultant #AdvertisingAgency #MarketingTips #AdAgency

Not everyone is as deeply involved in social media as we all assume they may be. There is still a place for print marketing in your overall advertising efforts. Brochures and business cards are a given, but here are some ways to reach consumers using print you may not have considered. Direct Mail Introduce your business to new customers by using direct mail. This will allow you to target specific neighborhoods or demographics that match a profile of your best customers. Direc

Why is the sky blue? Why is water wet? Why are Brussel Sprouts yucky? If you’re a parent you know that kids ask why about a thousand times a day. They ask why like it’s their job. Now some people think that marketing and advertising people act like children. Well, I guess that’s true in many ways, especially when it comes to asking why. Constantly asking why really is their job. Any good marketing professional will always be asking why. At McCafferty Advertising we ask why a

The advertising industry has a time-honored saying that still rings-true today. It goes, “good, fast or cheap, pick two”. Experienced clients know that you can demand only two of the three items on this list when dealing with an agency that has been hired for a project. You can have two of these items in any combination, but if you put all three of them together, the equation just doesn’t add-up. An agency can make the project good and fast, but it won’t be cheap because we’l

If you’ve shared your marketing message once, and it was worth hearing, don’t be shy about sharing it again. Redundancy is not a failing. It’s a key component in building your marketing success. The things that make your brand different and your marketing messages are important to customer’s understanding of who you are as a company and what you stand for. Getting that message across to your target audiences in ways that resonate with them over time can be difficult. You need

Updating your Google Business listing to include all of your pertinent site information can have many positive effects for your business. Most importantly you can increase your revenue greatly as an effect of being easily found by your existing customers and potential customers. This business listing is crucial to high SEO (Search Engine Optimization). Search engines account for the majority of ways most business’s customers find them. Follow these simple steps: 1. https://ww

Skilled nursing and rehab facilities require multiple marketing messages to multiple audiences McCafferty Advertising has over 35 years of healthcare marketing experience to lean on when helping clients factor the best approach for their particular situation. Marketing skilled nursing facilities and rehab centers is quite different from the way you might market other types of senior living. There are two basic sources that drive decision-making in these situations. They are p

When marketing your nursing home you need to address the needs and desires of the family (usually the adult daughter) and the patient in your marketing message, However, one of the frequently overlooked audiences to consider is the discharge planner. Discharge planners are very busy people and their job is to get more patients out of the hospital and into the appropriate after care, whether that be home care or in a rehab/skilled facility, as determined by the physician. When

We all have a place we call home. It’s where our real lives outside of work unfold. We all have countless stories about family and friends that make our experience of home meaningful to each of us. These are the stories that make our homes feel like… Well, home. Stories are powerful reminders of the things we love and value and they communicate this love and these values to others when we share them. This is why you should take efforts to know the stories of your residents an

Studies show that at medium to large sized law firms in the US attorneys work an average of 66 hours per week. That’s an average, which means that many are working well over 70 hours per week, and if you have additional responsibilities such as marketing your firm, it could easily be more than that. These statistics lead me to ask two questions. One is that if you are working these kinds of hours, how effectively do you feel you can market your firm considering the amount of

Integrated marketing is a holistic approach to communication in marketing. It's ensures consistency in your marketing both online and offline. Consistency is one key in making sure that consumers understand your marketing message, that consistency will lead to better results getting them to take action and ultimately impact the return on your investment. Integrated marketing optimizes spending whether online or offline and will assist you in putting the right number of dollar

As a marketing professional, you have worked side-by-side with your advertising agency and design resources to develop a brand with a look, feel and messaging that represent your organization well. In today’s digital world it is difficult to ensure that your branding remains consistent when there are tools that literally anyone in your company can use to create and publish content that will be representative of your brand. These people may have good intentions, but they need

Intelligent Marketing is the system I have developed over the past 40 years in the advertising trenches. It is the fundamental orchestration of art and science used to create successful marketing campaigns. The system begins with a deep dive into your business from a client-focused and market-driven perspective, identifying your audiences’ wants, needs and challenges and positioning you as the solution. This process will reveal how to best communicate your brand value to this