Throwing money away on your law firm's marketing budget? Maybe it's time for an audit.
From time-to-time it’s good to take a hard objective look at your marketing efforts to see what’s working and what’s not. If you’re currently working with a marketing or advertising agency, depending on the nature of your relationship, you may want to work with a third party to audit your marketing efforts. This is not to suggest that your current agency is doing something wrong, or that you can’t audit your own marketing, the problem is that as creators of marketing campaign