Not just digital, not just traditional, integrated marketing wins the clients
Integrated marketing is a holistic approach to communication in marketing. It's ensures consistency in your marketing both online and offline. Consistency is one key in making sure that consumers understand your marketing message, that consistency will lead to better results getting them to take action and ultimately impact the return on your investment. Integrated marketing optimizes spending whether online or offline and will assist you in putting the right number of dollars towards the most effective approach that yields the best results.
There is great value in an integrated campaign that uses both traditional marketing (e.g. direct mail, publications ads, outdoor advertising, radio and TV,) and non-traditional marketing channels (e.g. websites, email, apps, social media). The different channels reinforce the message and will often strengthen the outcome by increasing the chances that a consumer will take action.
This marketing approach delivers benefits by increasing brand loyalty, cultivating consumer relationships and boosting profits by increasing sales. An integrated approach is something consumers are more likely to engage with consistently because messages are consumed across mediums they engage with throughout their daily lives.
Integrated marketing puts the focus on ensuring that your messaging is consistent, regardless of the channel that is used as the vehicle to share the message.
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