Your marketing message… Now that’s worth repeating
If you’ve shared your marketing message once, and it was worth hearing, don’t be shy about sharing it again. Redundancy is not a failing. It’s a key component in building your marketing success.
The things that make your brand different and your marketing messages are important to customer’s understanding of who you are as a company and what you stand for. Getting that message across to your target audiences in ways that resonate with them over time can be difficult. You need them to remember you in positive ways when it’s time to purchase your product or service.
It’s not your fault the world is filled with messages that demand the attention of your customers. The average person receives between 5 and 7,000 advertising messages a day. There are so many distractions in people’s daily lives that it’s hard to stand out with the message you need to deliver in order for your business to be successful.
Research has shown that a person needs to see/hear a message 7 times before it makes an impression. Even if what you’re offering is perfect for your target audience, you have to be ready to repeat your offering over and over again for them to grasp what you’re saying and to keep it with them over time.
As a marketing professional with many years of experience I have seen owners and marketing directors at organizations become tired of their own efforts long before their audience does. In these positions you are hyper-aware of the frequency of the message you are communicating and it often seems like you should move onto something else before you reap the benefits of full saturation with your audience. Keep in mind that in advertising, repetition is good so be sure to stay on course.
Multiple impressions of a meaningful message delivered in the right place at the right time add up to marketing success. Now this is an important message, so I’ll say it again. Multiple impressions of a meaningful message delivered in the right place at the right time add up to marketing success.
If you could use help with your marketing, determining what your message should be and where it will be most effective, contact McCafferty Advertising. We’re here to help.